Carmelo Anthony Fashion Carmelo Anthony Hat
NEW YORK — Carmelo Anthony took the twenty-four hours later on the official end of New York Fashion Calendar week to unveil his latest forays into fashion.
The NBA All-Star and new member of the Houston Rockets took over a space in the Meatpacking District to introduce Melo Fabricated, an ongoing series of brand collaborations with some of the athlete'southward favorite style brands.
Although Anthony has been associated with everyone from Ultra Sheen and Goorin Bros. hats to Ermenegildo Zegna over the years, this marks his first multibrand collaboration in prepare-to-wear and accessories.
The interactive presentation showcased his lines with Rag & Bone, Jordan Brand, Rochambeau, Goorin Bros. and Famous Nobodys, a line created by Christian Vazquez, brother of Anthony's estranged married woman La La Anthony.
"I've been around fashion for a while, observing and beingness involved, just taking my time and figuring out what I can do to differentiate myself from what everybody else is doing," Anthony said earlier the upshot. "I found out a lot of brands wanted me to do collaborations, capsules and lines, then I said, 'why not make this my own: Melo Made/Firm of Melo, and just put all the brands under one roof.'"
As reported, the first drop will be the Rag & Bone and Jordan Brand drove of sneakers and T-shirts, including a new interpretation of the Air Jordan Xx, and a separate v-piece dress collection.
"Rag & Bone was very supportive in stepping upwards to the plate and saying we want to do one of our first capsules with you," Anthony said, noting that the collaboration has been "in the works for years."
He chose the other brands considering they "were close to my center at the time. Information technology was merely kind of a brew pit, just get and create something I idea consumers would like and my fans would appreciate, put information technology all together and create this moment."
Anthony worked with each make on the design, cloth selection and addition of details that spoke to him personally. That includes the use of his jersey number, 7, throughout the collaboration production.
"It was imperative we created accurate pieces, representative of each make's unique Dna and my style," he said "My name is on information technology, so I want it to reflect who I am, what I am, what I am thinking, and my vision of mode at this betoken in time."
To innovate the merchandise, he opted for a presentation rather than a track evidence. The effect still drew a lot of star power including La La Anthony; her costars in the Starz series, "Power," and a slew of NBA players including James Harden, Tim Hardaway Jr., P.J. Tucker, Tyrone Nash and Chris Brickley, who showed upwards to support their friend.
The collections will drop once a calendar month with Rag & Bone and Jordan existence first afterward this calendar month. Much of it will exist sold online, just volition also exist available in select retail stores such as the Rag & Bone fleet, Jordan Make stores and the Famous Nobodys store in the South Bronx.
Rochambeau cofounder Laurence Chandler said he got to know Anthony after he had attended several of his brand's fashion shows. "He'southward the coolest guy and a legend to me," he said. They worked together to create the collection that was built on the idea of "Society Melo," he said.
"I asked him where the coolest spots were for him around the world where he would wear these clothes, so information technology was inspired by these individual clubs," Chandler explained.
Although the collection is around 25 pieces, he said it will launch with effectually seven to x in mid-November. It will be offered on the Rochambeau web site besides as at The Webster "and possibly one other shop," he said.
Nearly of the apparel had a streetwear border. Famous Nobodys' offering is unisex and includes camo jackets, suede tracksuits and related pieces that were styled on men and women.
Now that Melo Made has gotten off the ground, Anthony can set up for the NBA season, which starts on Sept. 25. Terminal month he signed a $2.4 million, veteran'due south minimum deal with the Houston Rockets for 1 year.
"The flavour starts soon," he said, "but don't remind me, permit me go my ii weeks in. I've been focusing on this for the past twelvemonth and alter, and now that it's finally hither, today is the moment."
The plan for Melo Made is for Anthony to choose collaborators to work with during each fashion calendar week and keep to offering monthly drops of the collections throughout the year.
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